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Optimizely

Medium Risk

Marketing

AI-enhanced experimentation platform for A/B testing and personalizing marketing experiences.

4
Risk Score
(1-10 scale)

Data Handling

Storage Location

US and EU servers

Retention Policy

24 months

Training on User Data

No

Risk Factors

  • ⚠User behavior data collected at scale
  • ⚠Experiment data may contain PII
  • ⚠Third-party integrations expand data surface

Security Recommendations

  • ✓Anonymize user data in experiments
  • ✓Limit experiment data retention
  • ✓Audit third-party integration permissions

Compliance

SOC 2✓
GDPR✓
HIPAA✗

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