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Listrak

Medium Risk

Marketing

Cross-channel marketing automation platform with AI-powered predictive analytics for retail.

5
Risk Score
(1-10 scale)

Data Handling

Storage Location

US data centers

Retention Policy

Data retained during active subscription

Training on User Data

Aggregated retail data informs AI models

Risk Factors

  • ⚠Retail customer purchase data processing
  • ⚠Predictive revenue modeling
  • ⚠SMS and email behavioral tracking

Security Recommendations

  • ✓Review SMS consent workflows
  • ✓Audit predictive model inputs
  • ✓Monitor data sharing with integrations

Compliance

SOC 2✓
GDPR✓
HIPAA✗

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