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Emarsys

Medium Risk

Marketing

AI-driven omnichannel marketing automation platform owned by SAP for personalized customer engagement.

4
Risk Score
(1-10 scale)

Data Handling

Storage Location

EU servers

Retention Policy

Configurable

Training on User Data

No

Risk Factors

  • ⚠Deep integration with SAP ecosystem
  • ⚠Customer lifecycle data centralized
  • ⚠Complex automation workflows

Security Recommendations

  • ✓Map data flows within SAP ecosystem
  • ✓Review automation rules for compliance
  • ✓Implement data access controls by team

Compliance

SOC 2✓
GDPR✓
HIPAA✗

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